Batman: The Dark Knight

Hands down one of my most anticipated movies this year. After how incredible of a job they did on Batman Begins, I can’t help but think that this movie will be even better – if only for the addition of (the late) Heath Ledger as the Joker. I’m not sure if you have seen the Batman trailer, however I’m assuming if you’re reading this blog you must have by now. Watch it in QuickTime format here.

The thing I’m most impressed about in regards to this movie is the impressive (possible overload) of viral marketing. The campaign they have gone through to promote this movie has been nothing short of breath-taking. Let me see…

There’s Why So Serious, where currently you can take a personality test to see if you qualify to be one of the Joker’s thugs. There’s the Gotham Times, where you can go and read the Gotham newspaper to catch up on current events in Gotham. Ha Ha Ha Times goes hand in hand with this, where you can view a doctored, vandalized version of the same newspaper articles.

And then there’s a number of obscure and professional looking websites such as The Gotham National Bank website, The Gotham City Rail website and The Gotham City Police Department website. With that last one, there is also We Are The Answer – a website devoted to citizens of Gotham reporting claims of dirty cops and corruption.

Then there’s "I Believe in Harvey Dent" - the Harvey Dent campaign website! Harvey Dent, we all know, is the man destined to become Two Face, and is played by Aaron Eckhart.

Lastly there’s a very… realistic website devoted to a student reportedly killed by Gotham gang violence, called Remembering Gina.

How can you not look on all of these websites (all of which have offered so many different hints over the past few months) and not admire this massive marketing campaign? I mean sure, a lot of people don’t like to go on scavenger hunts in order to discover a little piece of information, but just the fact that there are so many ways to accidentally stumble onto a piece of their marketing is incredible.

Anyways.

If even the acting and script quality of the first film can remain intact for this second installment, then Batman: The Dark Knight will win the superhero opening weekend fight over Hulk or Iron Man. With the addition of Mr. Ledger as the Joker (and from what we’ve seen from the trailers – the best damned Joker EVER) and Mr. Eckhart as Harvey Dent, this movie promises to have a far more complex, and far darker plotline than any other Batman movie before. If they put even half the effort into the movie that they put into marketing... this one will be money.

See you at the theatre!